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  • Writer's pictureIQONIC.AI

3 Beauty Fairs in 1 Weekend

What an experience we had last weekend! After weeks of preparation, it was finally happening: Our Team had the pleasure of having 4 booths at 3 major events in 2 different locations in 1 weekend. At Cosmoprof Worldwide Bologna, BEAUTY Düsseldorf and TOP HAIR Düsseldorf we had the opportunity to present our unique AI based skin- and hair analysis.

IQONIC.AI at Cosmoprof, BEAUTY & TopHair
Impressions from our fair weekend

It was such an exciting experience to get in touch with so many people and companies from the beauty and hair industry from all over the world. The visitors had the opportunity to try out our scan for themselves and to learn how AI tools like ours can drive personalization and improve customer relationships by seeing how our partners Fit & Alive Cosmetics, Shyne and Maurice K Beauty have integrated the solution into their platforms. 

We also look back on some special highlights:

  • We were shortlisted in the "CosmoTrends" report during worlds biggest beauty fair Cosmoprof! It’s the leading B2B Event dedicated to all sectors of beauty industry. With more than 3000 exhibitors and around 250.000 visitors from all around the world it’s the perfect stage for beauty trend-setters presenting product launches and innovative solutions.

  • At the BEAUTY Düsseldorf our founder Maria had the chance to introduce on stage how digital tools like AI can serve as a sales and personalization boost in the beauty industry. This trade fair is the leading one in Germany with about 1200 exhibitors from 36 countries and a wide range of beauty products and services.

  • At the hotspot of the hair industry, the TopHair Düsseldorf, we finally presented our newly launched hair analysis to 2700 hairdressers for the very first time!

Why is AI needed in the beauty sector?

We are still overwhelmed by the very positive feedback we received at these fairs. AI is not just a buzzword, it is fundamentally transforming the market. But why is it needed?

Many people buy cosmetics based on secondary factors: Packaging, recommendations, brand image, and so on. While these are not necessarily bad reasons, personal care is still very individual. It has to match the actual characteristics and needs of your skin and hair! This is where AI tools can help match customers with the right products, providing guidance, process reliability and, most importantly, greater satisfaction through better results. This is where our soultion comes in.

We look back on three days of great conversations, new input and amazing sales results. The amount of interest and support from the companies showed us that the beauty industry is ready for new technologies and progressive changes! Big thanks to everyone who made this achievement possible!

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