When Chatbots Go Live Chatbots promise a lot: more interaction, faster responses, lower entry barriers for users. Like many companies, we introduced a chatbot on our website to improve accessibility and enable easier contact. What happened next was interesting - and more nuanced than expected. Within a short time, interaction numbers increased significantly. More messages, more conversations, more touchpoints. At first glance, a clear success. But when we looked closer, anoth

Understanding Skin GPT The term GPT is widely associated with language models such as ChatGPT. They generate and understand text, process information and respond conversationally. But GPT, in its core meaning, simply refers to a Generative Pre-trained Transformer - a model trained on large datasets to recognise patterns and produce accurate predictions. While this concept is familiar in the context of language, its application in the skincare field is still new and not always

The Changing Role of Pharmacies The pharmacy sector is undergoing a profound transformation. Once primarily focused on the dispensing of medication, pharmacies are increasingly becoming centres for personalised health and skincare advice. At the same time, digitalisation is opening up new opportunities to enhance customer experience and professional consultation. According to a 2024 report by the European Pharmaceutical Association, more than 60 percent of pharmacies in Centr

The Reality of AI Adoption Studies consistently show that a large share of AI initiatives never move beyond the pilot stage. Gartner...

“Courage isn't always loud. Sometimes it's just the voice at the end of the day that says, “Tomorrow I'll try again”.’ Maria Bruckert was...

According to recent analyses, the global beauty sector is worth over 450 billion US dollars, making it one of the fastest-growing...

Digital transformation in healthcare is progressing, but true innovation only occurs when technology is available and used effectively....

How old do skin and hair actually look - compared to biological age?

Chatbots are no longer just a gimmick; they have become an essential part of modern corporate communication. Equipped with advanced...

Customer behaviour is changing fast. More people want to discover products online, want personalised experiences and are increasingly...

TOP HAIR , the annual highlight for the hairdressing sector, took place in Düsseldorf from 29 to 30 March. With around 27,000 trade...

For years, BEAUTY Düsseldorf has been regarded as one of the most important industry events for professional cosmetics, nail, foot,...

On 28th and 29th March 2025, the new public trade fair 'Art of Beauty & Health' celebrated its debut in Düsseldorf - and passed with...

In the world of digital marketing, there are many platforms on which brands can reach their target groups - Which one is the most effect?

Customer satisfaction and increased sales sound good? Personalisation makes all the difference.

A few facts about Valentine's Day sales, especially in the beauty industry!

Collaboration for the smart age - the focus of this year's WEF

3 reasons why telemarketing is still an effective sales channel.

Three simple steps to increase customer satisfaction with a good UI and UX.

From our experience, we know why companies are still reluctant to integrate AI - here are the three most common reasons why