Digital Transformation in Pharmacies: How Essenz Apotheken and IQONIC.AI Set New Standards

The Changing Role of Pharmacies

The pharmacy sector is undergoing a profound transformation. Once primarily focused on the dispensing of medication, pharmacies are increasingly becoming centres for personalised health and skincare advice. At the same time, digitalisation is opening up new opportunities to enhance customer experience and professional consultation.

According to a 2024 report by the European Pharmaceutical Association, more than 60 percent of pharmacies in Central Europe are currently investing in digital tools to strengthen their advisory services and connect more closely with patients. The goal is to combine medical expertise with accessible, technology-driven guidance.

From Consultation to Experience

This is precisely where Essenz Apotheken are taking a pioneering approach. With a holistic focus on brand strength, sustainability and digital innovation, the pharmacy brand combines traditional expertise with a forward-thinking mindset.

Through the partnership with IQONIC.AI, Essenz Apotheken are now integrating an AI-powered skin analysis directly on their website. Customers can analyse their skin with just one image – quickly, securely and in full GDPR compliance – and receive tailored skincare recommendations.

This digital solution extends the in-store consultation experience into the online world, offering customers around-the-clock access to professional, data-driven insights about their skin health.

Why AI Matters for the Pharmacy Sector

Artificial Intelligence enables pharmacies to better understand individual needs, increase customer engagement and make product recommendations more precise.Unlike generic questionnaires or visual self-assessments, AI can analyse up to 15 parameters in seconds – from skin type and tone to hydration, irritation and wrinkle detection.

For pharmacies, this creates real value through higher consulting quality, increased efficiency and new digital touchpoints that strengthen customer trust and loyalty.

A Partnership with Vision

With the integration of IQONIC.AI’s technology, Essenz Apotheken demonstrate how pharmacies can successfully merge personal consultation and digital innovation. The result is a seamless customer journey – from online skin analysis to individual product recommendations and in-store expert advice.

Both partners share a clear vision: to make AI-supported health and skincare consulting more accessible, sustainable and human-centred.

Try the skin scan on the Essenz Apotheken website: www.essenz-apotheke.at