One Tool – Many Possibilities: On the Path to Hybrid Care

Digital transformation in healthcare is progressing, but true innovation only occurs when technology is available and used effectively. Our AI-powered advisor has been developed for this very purpose: to help companies in the pharmacy and healthcare sectors design data-driven, customer-centric processes.

What sets it apart is that our fully customisable white label tool can analyse skin and hair using just one image. Developed in close collaboration with dermatologists and trained using over 300,000 images, it is GDPR-compliant and can easily be integrated into existing platforms. It provides personalised recommendations and smart user interactions with over 15 parameters.

The following three use cases demonstrate the versatility and effectiveness of our AI tool in practice:

Case 1: Boosting Conversions without a CRM Connection

The tool was embedded directly into the homepage of an online shop. It was mobile-friendly, visually appealing, and could be used immediately to engage customers, even without an existing email connection.

Results:

• A 5% conversion rate in the shopping cart (industry standard: 1–2%)

• Purchase intent doubled

• Significant contribution to sales without a CRM connection

-> Even without a CRM connection, the tool can specifically activate users and deliver measurable economic benefits, making it an ideal entry point into hybrid consulting.

Case 2: Increasing Reach and Traffic with AI

In this case, the integration took place on the company website, providing a digital entry point to product consulting. The aim was to increase visibility and generate more organic and direct traffic.

Results:

• Sales increased by up to 30%

• The conversion rate increased threefold

• There was a significant increase in website traffic

-> The tool is not only used, it is also actively shared and searched for, leading customers directly to relevant products. It is a powerful lever for visibility and growth.

Case 3: Growing the CRM through Smart Integration

The tool was integrated with an intelligent email query on the shop's website in order to build a qualified CRM database.

Results:

• Over 32% of leads were successfully transferred to the CRM

• Better customer journey thanks to targeted and retargeted content

• More trust and interaction thanks to highly relevant content

-> AI can do more than just advise; when embedded in a meaningful way, it creates loyalty. This gives long-term customer relationships a real boost.

Our flexible, data-driven tool is a valuable asset on the path to hybrid supply, whether on the shelf, online or mobile. Used correctly, it increases reach, sales and loyalty. After all, AI is only as good as how you use it!