Last week the time was here: IQONIC took part in the STAR*PARADE in Cottbus. In the final of the Lusatian start-up competition, we came out on top in the "Health & Social" category in front of more than 400 spectators.
The event was a great opportunity for entrepreneurs, idea carriers and founders in Lusatia to present their business ideas to the public and the media. In our pitch, our founder Maria was able to present the advantages of hybrid healthcare for Lusatia.
Lusatia is a region undergoing structural change and is also affected massively by the demographic change. Comprehensive healthcare in particular is hanging by a thread.
Hybrid health is a key to solving this problem: patients can be triaged digitally and either treated directly digitally – or referred to a local practice. This makes treatment more efficient for everyone by reducing the burden on waiting rooms and specialist staff.
IQONIC.AI has the potential to reach potential patients directly in their everyday lives, at the point of sale and through various platforms, and to guide them to a medical consultation. The pharmacy is the ideal entry point as it is the first point of contact for many people when it comes to health issues. It also combines medical and cosmetic ("OTC") issues under one roof.
By taking part in the STAR*PARADE, we not only won a prize, but also took a big step towards innovation for the healthcare of the future. We are not only proud of this win, but also fully motivated to continue revolutionising healthcare in Lusatia, Germany and beyond.
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