TRY BEFORE YOU DYE: Why Virtual Haircolor Try-Outs are Changing Customer Advice

Customer behaviour is changing fast. More people want to discover products online, want personalised experiences and are increasingly replacing traditional product testers with digital solutions such as augmented reality (AR). One of the most exciting developments in this area is the ability to virtually try out hair color. With our AI solution, you can easily integrate this technology into your existing channels - whether on your website or directly in the salon.

Haircolor try-outs and other parameters of our solution.

Why use AR for Virtual Color Consultations?

Create Personalised Experiences

AR allows your customers to try new hair colors directly on their own image in real time - individually, realistically and without risk. This increases confidence and makes the experience much more interactive.

More Safety during Salon Consultations

AR offers visual support for consultations, especially in the salon. Hairdressers and clients can see what a new colour would look like together, simplifying communication and leading to better, more informed decisions.

Greater Willingness to Buy

Whether online or in-store: When you can 'see' a product before you buy it, it's easier to make a decision. The virtual color test reduces uncertainty - and increases the conversion rate.

How does the Integration work?

1. Seamless integration into your channels:

   Our AR module is flexible - it can be integrated into your website or online shop as well as into the salon itself.

2. Place at relevant touchpoints: Integrate the tool where customers are making decisions - on product pages, during consultations or at checkout.

3. Train staff & educate clients:

   Show your teams how to use the technology effectively - and make the benefits visible when talking to clients.

Virtual color matching is more than a trend - it is a strategic tool for a better customer experience. By integrating AR, you can build trust, encourage informed decisions and bring color to life. Ready to bring color to life digitally?