Success Stories
Chatbots and Co.: How the IQONIC.AI AI Scan Can Be Embedded in Various Interactive Modules
"The true potential of chatbots in skin analysis lies not only in automation, but also in a personalised approach - when technology, empathy and expertise are combined.’ Even today, up to 80% of initial analyses can be supported digitally."
– Maria-Liisa Bruckert
The Power of Chatbots: A Digital Revolution in Customer Advice
Chatbots are now one of the pioneering technologies that are transforming the customer experience in many industries. In the skincare sector in particular, they offer enormous potential as they enable personalised advice in a fast, accessible and efficient way. Studies show that around 80% of customers in today's digital world benefit from an intelligent, automated service that answers their questions and recognises their needs.
A leading German pharmacy company has recognised this and is innovating with IQONIC.AI's AI-powered skin analysis in its online shop. This technology provides customers with personalised product recommendations that are perfectly tailored to their skin needs. But that's just the beginning: with the help of an integrated chatbot, they can also receive expert answers on ingredients, application and more directly after their purchase, at any time of day or night.
More Than an Ordinary Website Feature: AI and Interactive Systems Chatbots
After the skin or hair scan, users usually receive personalized product recommendations. The funnel is already performing strongly: over 40% of users who start the scan subsequently convert to the relevant product page. However, if the shopping basket is not visited afterwards, a redirect to the integrated, AI-supported chatbot is automatically triggered, which can also be called up manually.
This provides information on:
Ingredients and their compatibility
Application methods and skincare routines
Alternatives for special skin needs
The interactive consultation simulates an individual expert consultation. This enables users to make informed decisions, while automated processes improve customer service and reduce the burden on the company. The chatbot provides intuitive, immediate support that makes the digital shopping experience more personalised, efficient and trustworthy.
Future-Oriented Customer Loyalty: The Potential of Chatbot Integration in WhatsApp
The integration of the AI-supported chatbot into WhatsApp is conceivable as a further step in digital customer communication. This would allow users to receive their skin analysis results, product recommendations or specific questions directly via the popular messenger. Product recommendations could be conveniently shared, saved or discussed with friends via WhatsApp. Even if the online funnel has already been exited, the consultation could continue seamlessly. This creates a cross-channel consulting experience that is available at any time and can be flexibly integrated into customers' everyday lives.
Strategic Influencer Campaigns: Strengthening Brands and Engaging Target Groups
Strategically selected influencer campaigns can also be used to specifically address new target groups and increase brand awareness. Together with authentic opinion leaders from the skincare, health and beauty sectors, products are brought to life and real experiences are communicated.
The collaboration includes, among other things:
Content creation around skin analysis, product recommendations and application.
Explanatory videos on the use of AI-supported advice and the chatbot.
Storytelling about the personal skin journey and product experience.
The combination of expert knowledge, digital technology and a trustworthy community approach creates campaigns that appeal emotionally, educate and actively motivate people to use the services.
Conclusion
The combination of innovative technologies such as the AI-supported skin scan, intelligent chatbots and the planned WhatsApp integration shows what digital customer advice could look like in the future. This solution makes it possible to create personalised, cross-channel experiences that are seamlessly integrated into customers' everyday lives. The technologies and approaches open up new opportunities to revolutionise the shopping experience, efficiently improve customer service and promote long-term, close customer loyalty.
About IQONIC.AI
IQONIC.AI offers white-labelled AI software solutions for cosmetics brands and retailers. They use the software to digitally analyse their customers' skin and hair in-store or online. Based on the results, the customer receives personalized product or care recommendations. These customised recommendations significantly increase the likelihood of purchase, turn walk-in customers into loyal customers and increase the conversion rate. Personalised recommendations lead to more purchases and increased sales. All solutions are derma-grade, highly accurate, GDPR-compliant, fully customised to the client's individual needs, requirements and target groups and can be easily integrated into any platform.