Success Stories
IQONIC.AI Skin Analysis X Sindy Krause - Pharmacies
"We are always looking for innovative solutions for our pharmacies. [...] For us, the focus is on strengthening the pharmacy, attracting customers and showing that a pharmacy is not boring and "yesterday's news"."
– Maria-Liisa Bruckert
Starting Point: Reaching New Customers Through Innovative Offerings
The pharmacies in the south of the Zwickau district have developed into a recognised health institution since their takeover in 2011 and 2017 by pharmacist Sindy Krause. As part of a strategic focus on innovation and modernisation, Sindy Krause - Pharmacies has decided to introduce IQONIC.AI's skin analysis technology. The objective of the implementation was to modernise the pharmacy's image and differentiate itself from traditional pharmacies. To attract new customers, the pharmacy wants to offer the best possible advice and give people the opportunity to see their own skin condition. Sindy Krause - Pharmacies is the first pharmacy chain in Saxony to adopt this advanced technology, offering AI-driven skin analysis at its locations in Kirchberg and Wilkau-Haßlau. The analysis can be carried out at one of the pharmacies or online on the pharmacy's website.
The Solution: A Simple And Short Web Flow For A Fast Analysis In The Pharmacy Shop
Sindy Krause has decided to focus on analysing the skin and recommending suitable products from two brands, Dermasence and WIDMER.
The collaboration includes the following components:
Fully customized AI skin analysis integrated into the Sindy Krause - Pharmacies store via tablet and online on their website.
Personalized routine/product suggestions for the customers based on their results.
The integration is a simple and straightforward version of the analysis, which features the following AI modules:
Skin type
Skin age
Wrinkles
Puffy eyes
Integration: Progress And Results
Marcus Krause describes the implementation of the system as uncomplicated, particularly due to its ease of use. There were no technical or organisational difficulties. The skin analysis was fully integrated into the daily work routine from the very first day of use.
Since its introduction, the service has been consistently well received by customers. However, they have so far not used it independently, but only with the support of pharmacy staff.
In terms of economic benefits, no significant impact on the sale of skin care products has been observed to date. The use of the system is currently limited mainly to regular customers. Nevertheless, skin analysis actively supports the consultation process by serving as a starting point for sales talks in the area of cosmetic OTC products.
The company is currently promoting skin analysis through its own channels. Should a positive effect on customer frequency or purchasing behaviour become apparent in the future, marketing activities are planned to be intensified.
Previous User Activity
From October 2024 to May 2025, up to 80% of users progressed from the home page to the results page (average 47%). Of these users, between 50% and 88% (average 60%) also visited the subsequent product page. Ultimately, up to 100% of users (average 30%) clicked on a product. Although there is a decline in user activity along the conversion funnel, the figures show that:
Approaches to increasing user activity along the conversion funnel:
Step-by-step explanation: A brief overview of the process (e.g. ‘3 steps to the right skincare’) could reduce uncertainty.
Progress indicators: A progress bar is an effective tool to motivate individuals to complete all steps.
Follow-up by email: Should users not complete the funnel, they may be reactivated via email, with interim results included.
Graphic optimisation: Make the product recommendation more visually prominent.
Summary
Advantages:
Easy integration of the technology into daily pharmacy operations thanks to its simple handling.
Exclusively positive customer feedback.
Active support and illustration of the consultation process and sales talks in the area of cosmetic OTC products.
Challenges:
Independent use of the offer by customers.
Expanding the use of the system beyond regular customers.
Preventing the decline in user activity throughout the conversion funnel.
Conclusion
AI-supported skin analysis is innovative, accessible and customer-friendly, representing a step into the future of personal skincare. With this new cooperation, the company is bringing high-tech 'from Saxony for Saxony' to market. This collaboration also strengthens Saxony's position as a forward-looking location and one of Germany's leading technology regions.
Nevertheless, independent use of the analysis and customer understanding of the conversion funnel still pose challenges, which can be overcome through targeted explanations from employees and conversion funnel optimisation. In the future, the pharmacy also intends to integrate additional analysis functions, particularly with regard to customer loyalty, enabling customers to subscribe to offers, product information or newsletters directly on site.
About Sindy Krause - Pharmacies
The pharmacies in the south of the Zwickau district, on the western edge of the Ore Mountains, were founded in Kirchberg in 1994 and in Wilkau-Haßlau in 1990. Since their takeover in April 2011 and December 2017 by pharmacist Sindy Krause e.K., they have developed into a recognised health institution. In order to be able to provide advice and support on all matters relating to medicines and health, the employees receive training in many different areas. Specially trained staff are available to assist with the supply of medical aids (compression stockings, bandages, etc.) and care aids. It is also possible to obtain advice on alternative and helpful supports to conventional medicines. These include phytotherapy, homeopathy, Schüssler salts and aromatherapy.
About IQONIC.AI
IQONIC.AI provides white label AI software solutions for beauty brands and retailers. They use the software to digitally analyze the skin and hair of their customers in the store or online. Based on the results, the customer receives personalized product or routine recommendations. These tailored recommendations significantly increase the likelihood of purchase, converting casual browsers into loyal customers and increasing conversion rates. Personalized recommendations drive larger purchases and increasing revenue. All solutions are derma-grade, highly accurate, GDPR compliant, fully customized to the client's individual needs, requirements and target audiences, and can be easily integrated into any platform.