Today, AI is shaping every part of our lives: even the hairdresser’s salon. The integration of AI in stores and salons is transforming the way professionals approach hair analysis and treatment. In an exclusive interview, Peter Gress, a master hairdresser and AI expert, and Richard Fähnle, CEO & Founder of the renowned hair care brands Pomélo+Co and Shyne, share their insights on this revolutionary technology.
Tailored Solutions for Healthy Hair
Both Peter Gress and Richard Fähnle see enormous benefits in the application of hair analysis through artificial intelligence (AI). Gress emphasizes, "There is a great benefit because I can specifically address the problem and help. The more precisely I can recognize the condition, the more precisely I can help." Fähnle adds, "Hair analysis offers numerous advantages. For example, it can help customers choose the right hair color based on their natural hair structure and color history. This reduces the risk of undesirable results or damage from unsuitable products.“ Both are sure that AI hair analyses have great benefits for professionals such as hairdressers: “It facilitates the diagnosis and treatment of hair problems and enables the development of effective treatment plans.”
Precise Care for Customers and Experts
The detection of hair and scalp problems is significantly improved through the use of AI. Gress notes, "I notice the influence of AI at my dermatologist. The diagnosis is faster and more accurate." Fähnle highlights, "Modern image processing technologies can precisely identify hair breakage, split ends, and other damages.“ This not only improves treatment planning, but also customer understanding, results and therefore customer satisfaction.
Smart Haircare: A New Era of Haircare Experiences
AI can significantly enhance the customer experience in the salon, in-store, or at-home hair care. "If AI can help make hair and skin problems visible and thus tangible and conceivable for customers, the success will be greatest", Gress emphasizes. Unlike in other sectors, the hairdressing trade has hardly been measurable to date. AI can make treatments more comprehensible for the customer. Fähnle adds, "AI improves the customer experience through real-time recommendations in the salon, interactive consultation tools in-store, and personalized care recommendations at home." Additionally, Peter Gress sees AI as a perfect foundational tool for creating treatment plans for customers:
AI-Driven Innovation: New Opportunities for Brands and Retailers
The greatest advantage of AI technology for brands and retailers lies in creating personalized customer experiences. Fähnle explains, "AI enables tailored product and service recommendations, increasing customer satisfaction and loyalty." Additionally, precise trend forecasts can efficiently manage inventory and improve marketing strategies.
Integrating AI into the hair care industry has enormous potential. Precise analysis and diagnosis, the creation of effective treatment plans, and the enhancement of the customer experience are just a few of the many benefits AI can offer.
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